Must Do´s

1. Publish IG stories in video format or upload a reel/carousel!

2. Add the link to the website visibly to your content.

3. Be sure to send your content to your contact person at New Fluence for approval BEFORE publication.

Content - Key Points

About Croma Skincare

Croma is an Austrian pharmaceutical company that operates worldwide.

The Croma Skincare line combines medical expertise with modern skincare — developed in Europe, vegan, cruelty-free, and perfectly tailored to different skin types.

Why Croma Skincare?

  • Developed with beauty & science
  • Modern ingredients
  • Formulated with hyaluronic acid
  • Vegan & dermatologically tested

Format

  • At least two Instagram video stories with at least two sequences each per month.
  • Alternatively, you are welcome to shoot a reel or upload a carousel post!
  • Lenght: Minimum length per sequence: 15 seconds
  • Publish your stories on two different days of the month with at least 7 days between them.

Checklist

(!) IMPORTANT: You MUST send your content to your New Fluence contact person for approval BEFORE publishing it.

Your content must contain these elements:

Content - Key Points

  • Storytelling: Show how you integrate Croma Skincare into your daily routine. Briefly explain why you chose certain products and what your skin type is. You can choose whether to speak directly to the camera, use text overlays, or do a voice-over—anything that feels authentic is allowed.
  • Brand exclusivity & authenticity: It’s perfectly fine to include other products in your skincare routine, but:

– They must not appear in the same story sequence as Croma products

– No parallel discount codes or ads from other brands

  • Communicate responsibly: Croma is a pharmaceutical company, so it is extremely important that no statements are made that fall under the Health Claims Regulation:

➡️ No medical or miraculous claims.

➡️ Instead of “cures acne,” please use: “helps with blemished skin.”

 

All permitted claims can be found on our webshop—these may be used unchanged.

  • Call to action: Encourage your community to discover their personal skincare routine with Croma Skincare products tailored to their skin type. 💧✨

Your product package

Croma Skincare Produkte
Croma Skincare Produkte 2

Croma Skincare supports the skin with innovative, dermatologically tested formulations based on hyaluronic acid — one of the most effective active ingredients for intense moisture and smooth, well-cared-for skin. The products are easy to use, cover the most important skincare needs, and offer a holistic skincare system — for every skin type, every day. The range extends from intensely moisturizing serums and regenerating masks to nourishing creams for your daily routine — tailored to different skin types and needs.

👉 Select 3-5 products that suit your skin type here and share your product preferences with your New Fluence contact person.

Do´s & Don´ts

✅

  • Show your real skin and routine. No excessive makeup, no filters – real skin is beautiful!
  • Mention your skin type so your community can understand why you chose the products.
  • Briefly explain what hyaluronic acid does, but without making medical claims – e.g., “provides intense moisture” or “makes skin feel smoother.”
  • Pay attention to labeling: #advertisement or #ad is mandatory.
  • Send your content for approval before you post it.

❌

  • No exaggerated advertising tone or script-like language.
  • No artificial staging – authenticity is key.
  • No collaborations with competing products.
  • No excessive retouching of skin in posts.
  • No posting without approval (!)
  • No connection to medical indications “The product makes my skin healthier.” “The product helps with acne.” (better -> with skin blemishes) All approved claims can be found in our webshop. All information there may be used for content – but please do not change it.

Questions & Answers

What is the process of the collaboration?

You post two pieces of content (stories, reels, feed posts, etc.) about the brand on two different days each month.

We are interested in working with you on a long-term basis; the minimum duration of the Brand Ambassador program is 3 months.

Can I post content from a competing brand?