Must-Do's

Content Key Points
  1. Get to know Lolli Riot here
  2. Create video content showcasing the Lolli Riot collection from DEPESCHE Germany
  3. You MUST follow the checklist and content key points

Checklist

✅ Content approval: Please send your content to your New Fluence contact person for approval BEFORE publication.

Your content must include the following elements:

✅ Tags: Always tag Instagram @depesche_germany @lolli.riot or TikTok @lolli.riot (+ your New Fluence contact person invisible)

✅ ALWAYS mention availability at Müller, EDEKA and various other retailers

✅ Clearly label your content as advertising

✅ To avoid copyright infringements – only use royalty-free music or audio

Format

📱 Produce and publish 1 x Instagram Reel or 1 x feed post

The campaign

Discover the colourful world of Lolli Riot! 🩷 With their unique characters, these cute collectable figures bring loads of fun and good vibes to your everyday life. Whether as a little companion on your laptop, mirror or desk – the Lolli Riots are there to be collected, swapped and loved. Thanks to the blind boxes, every unboxing is a surprise: which Lolli Riot will be the next to join your crew? ✨

Your product package

📦 You will receive a product package worth between €50 and €70.

The exact value of the product pack will be determined by DEPESCHE Germany based on the size and quality of your account.  

Depesche Lolli Riot 1
Depesche Lolli Riot 5
Depesche Lolli Riot 4
Depesche Lolli Riot 2
Depesche Lolli Riot 6
Depesche Lolli Riot Mini Stickerworld
Depesche Lolli Riot 7
Depesche Lolli Riot 8

Content key points

  • Storytelling: Incorporate Lolli Riot products naturally into your everyday life and show your community what makes these little collectables so special. Feel free to share why you like them, which character is your favourite, or how you’re expanding your collection. Instead of focusing on the Hippers, you could also highlight the Mini Sticker World or the Mini-Buds. Creative, cute and personal moments centred around collecting, unboxing and discovering are particularly well-suited.🩷✨Make the most of the special appeal of blind boxes and let your community see the excitement as you open them: which Lolli Riot do you think is inside? Show us your reaction! 🎁
  • Content-Stil: The content should come across as authentic, creative and as unpromotional as possible. Show the Lolli Riots in their natural setting and focus on the products and how they’re used in everyday life. Whether as a little companion on your desk, a cute decorative touch, or for collecting and swapping – let your creativity run wild! 🎀
  • Produkt-Highlights: Highlight the unique features of the collection: the Riot Blindbox figures are made from TPE without plasticisers and are designed in Germany. 🇩🇪 The Mini-Squeezys are made using maltose – a viscous form of sugar – which is harmless in the unlikely event of a defect.
  • Call-to-Action: Encourage your community to discover the Lolli Riot collection with a clear call to action. Highlight that it’s available at Müller, EDEKA and various other retailers.

Do´s

✅ ALWAYS mention availability at Müller, EDEKA and various other retailers

✅ Include a clear call to action in your content

✅ Clearly label your content as advertising

✅ To avoid copyright infringements – use only royalty-free music or audio

Don´ts

❌ DO NOT include links to the online shop (there isn’t one)

❌ Unkempt hands/fingernails visible in the content

❌ Avoid exaggerated or scripted reactions to ensure the content comes across as authentic

❌ Unboxing only: avoid pure product shots

❌ Missing advertising disclosure