New Fluence
New Fluence
1. Get to know EasyPark here
2. Download the EasyPark App from the App Store or the Google Play Store
3.Create video content showing how the EasyPark app makes parking in Vienna easier for you
3. You MUST stick to the checklist and content key points
✅ Please send your content BEFORE PUBLISHING IT to tobias.prokop@new-fluence.com for approval
Your content must include the following elements:
✅ Tags: ALWAYS tag your New Fluence contact person invisibly in your content
✅ Website: ALWAYS show your personalised link in your content
✅ Make sure to use the hashtag #easypark
✅ Ensure the brand name is spelled correctly: EasyPark
✅ Important: Creators living outside Vienna must select Vienna as their location in the app so that the correct (bucket) interface is visible in the screenshots (Please ensure that the location is set to Vienna when making screen recordings)
✅ Screenshots or Screenrecordings from the App Store/Google Play or from the app interface on your own mobile phone are very welcomed!
✅ Label your content as advertising
✅ To avoid copyright infringements – use only royalty-free music or audio
❌ Do not present EasyPark as ‘new in Vienna’ – instead, highlight that the app is also available in Vienna
Produce Video-Content
Platform: Instagram or TikTok
EasyPark is a parking payment app available in Austria and in over 20 other European countries.
The campaign focuses on the official launch of the app in Austria – the app is already live and ready to use.
💡 In Vienna, a ‘bucket’ system is used (fixed time slots such as 30 mins or 1 hour), whilst outside Vienna a system based on exact minutes is in place. One advantage over competitors: no top-ups required!
🚗 Storytelling: Show, in an authentic and creative way, how EasyPark makes your everyday life easier. From humorous everyday scenes to easy-to-understand explanatory or tutorial content (especially for older target groups) right through to creative special formats – the focus is on creative, authentic content!
🅿️ Advantages over other apps: In your content, also highlight the benefits of EasyPark, such as the ability to choose a preferred payment method (specifically highlighting Apple Pay and Google Pay), the easy login via Apple, Google or your mobile number, and the convenience of not having to top up your parking credit in advance – the parking fee is simply debited automatically after you’ve parked. Also mention that the app can be used throughout Austria.
💬 Tonalität: Ensure your language is friendly, approachable and slightly humorous. As this is a soft launch, the communication should be worded accordingly: e.g. “I bet you didn’t even know that EasyPark is also available in Vienna.” Please avoid terms such as “new” in Vienna.
✨ Call-to-Action: Use a clear call to action to encourage your community to download the EasyPark app via your personalised link and start parking faster, smarter & easier.
✅ Show EasyPark in an authentic, everyday situation where the app offers real added value
✅ Screenshots from the App Store/Google Play or from your own mobile phone are very welcome
✅ Highlight the app’s key benefits clearly and naturally in your content
✅ Important: Creators living outside Vienna must select Vienna as their location in the app so that the correct (bucket) interface is visible in the screenshots
✅ Use a clear call-to-action and link to the EasyPark app via your personalised link
❌ Do not present EasyPark as ‘new in Vienna’ – instead, emphasise that the app is also available in Vienna
❌ Content relating to alcohol and partying
❌ Dangerous or reckless driving
❌ Don’t come across as too promotional or like a traditional product advert – authenticity is key
❌ Partnerships with rival brands