Must Do´s

1. Get to know ENGEL by Hoeco here

2. Post two video clips on two different days each month (with a one-week gap between posts)

3. ALWAYS include a the link to the website in your content

Content - Key Points
AI generated image

ENGEL by Hoeco

What makes our cool boxes special

  • Durability
  • Low power consumption
  • The products can be repaired
  • Sustainability is a key part of the brand
  • The optional external battery lasts up to 36 hours
  • The battery can be charged at home
  • Solar panels do not need to be taken along every time the cooler is used (please note: optional accessory; the cooler always requires a direct mains connection or connection to the battery – it cannot be powered directly via the solar panel!)
  • The cooler operates independently of the outside temperature down to -18°C
AI generated image

Format

🎬 2 x Stories per month (in video format)

🕒 Publish the Stories at least one week apart

🎬 1 x Reel during the 6-month campaign period

📱 Platform: Instagram

Checklist

Your content must include the following elements:

✅ Tags: Always tag @engel.europe.hoeco (+ your New Fluence contact person – hidden)

✅ Website: ALWAYS include the link to the website in your content

✅  The ENGEL logo must be visible in your content

✅ To avoid copyright infringements – use only royalty-free music or audio

✅ Label your content as advertising

Your Product Package

📦 ❄️ You will receive a cool box from ENGEL by Hoeco! Please note that our client allocates the products, so you will not be able to choose which one you receive.

Content Key Points

  • Storytelling: Integrate the cool box naturally into your everyday life and show how you use it in your daily routine – from grocery shopping to various outdoor activities such as camping, boat trips, fishing, off-road adventures or longer car journeys.
  • Usage: Show the cool box in use and explain its key benefits. Explain that it operates reliably regardless of the outside temperature down to -18°C, is particularly robust and energy-efficient, and can be repaired. When the optional external battery is used, it provides up to 36 hours of runtime and can be conveniently recharged at home. The solar panels are optional accessories and are not required for every use. Important: The cool box always requires a direct mains connection or the external battery and cannot be powered directly via the solar panel.
  • Call to action: Encourage your community with a clear call to action to try out the ENGEL by Hoeco cool boxes for themselves. You can also mention the giveaway currently running on @engel.europe.hoeco
AI generated image

Do´s

✅ Show the cool box in use – NO unboxing-only videos!

✅ Clearly highlight key benefits such as durability, low power consumption and independence from outside temperatures

✅ The logo must be visible in the content

✅ To avoid copyright infringements – use only royalty-free music or audio

✅ Label your content as advertising

Dont´s

❌ No unboxing-only videos

❌ Logos of other brands visible in the content

❌ Exaggerated claims or clumsy calls to action

❌ Collaborations with rival brands

❌ Lack of advertising disclosure