Must do´s

1. Let us know your preferred dates for your stay (3 nights)

2. Take your community along with you throughout your entire stay in Innsbruck

3. Always include the website link in your content

4. Produce video content and show yourself on camera!

5. Make sure to STRICTLY follow the checklist and content key points!

Content - Key Points

About the region

Culture, nature & history

The glamorous Golden Roof shines in Innsbruck’s old town. Behind it, the Nordkette mountain range rises up to around 2,300 metres above sea level – yet is easily accessible by cable car from the city centre. The Middle Ages meet the Modern era, urban bustle meets alpine nature: sightseeing in Innsbruck is full of contrasts, especially when it comes to the combination of city and mountains.

Format

📱 Produce Instagram Stories in video-format (and post them throughout the day) + additionally create an Instagram Reel after your stay

Checklist

Your content must include following elements:

✅ Tags: Always tag IG @innsbrucktourism (+ New Fluence invisibly)

✅ Always include the website link visibly in your content

✅ Always use the hashtag #myInnsbruck

✅ Take your community along with you throughout your entire stay in your stories

✅ Additionally produce a reel after your stay

✅ Only use royalty-free music in your content

✅ Label your content as advertising

Your benefits

Visit Tyrol’s unique capital, Innsbruck!

 

Innsbruck Radfahren
Innsbruck Goldenes Dachl 2
Innsbruck Wandern
Innsbruck Swarovski Kristallwelten
Innsbruck Bergisel

Included in your package: 

🏠 Accomodation including a curated program

🛏️ 3 nights in a selected hotel, including partner & children in the Innsbruck region

🍽️ Half board (breakfast + lunch or dinner)

🚆 Travel costs (please travel by train if possible)

Specific program: 

Day 1: Arrival & stopover at Swarovski Crystal Worlds

Day 2: Innsbruck city experience with the Nordkette and culture (e.g. old town with the Golden Roof, Stadtturm Innsbruck, Hofkirche Innsbruck, cable car from the city center to the Top of Innsbruck)

Day 3: Outdoor activities → family-friendly, relaxed cycling or hiking

Day 4: Visit the Bergisel Ski Jump or Ambras Castle & departure

Content - Key Points

  • Storytelling: Take your community along with you authentically, in your own individual style, throughout your stay in Innsbruck. Show the accommodation as well as the activities.

  • The program: Show the diversity of the region, the combination of city and nature, as well as the many family-friendly activities made possible with the Innsbruck Card.

  • The accommodation: Also show the highlights of the family-friendly accomodation where you will be staying.

  • Call-to-Action: Motivate your community with a clear call-to-action to discover the many opportunities the city itself and the surrounding Innsbruck region have to offer.

Do´s

✅ Capture the interplay between the alpine landscape and the urban flair in an authentic way

✅ Behave appropriately toward other guests at the accommodation

✅ Visual minimalism should be the focus – less is more

✅ Label your content as advertising

Dont´s

❌ Other people must not be clearly recognizable in your content (highest sensitivity with children!)

❌ Avoid exaggerated advertising or overly pushy calls to action

❌ Avoid inappropriate styling or behavior

❌ No collaborations with competing brands