Must-Do's

Content Key Points

1. Get to know Microsoft Copilot here

2. Feel free to take part in one of the Hackathons (either digitally or on-site) 

3. Create video content that shows Microsoft Copilot as a part of your projects

4. You MUST stick to the checklist and content key points

Checklist

Your content must include the following elements:

✅ Tags: Always tag @microsoft + @new.fluence (New Fluence invisibly) in your content

✅ Landingpage: Always show the link of the landingpage in your content

✅ Make sure to use the hashtag #MicrosoftCopilot

✅ Include screenrecordings from the Copilot interface

✅ Label your content as advertising

✅ To avoid copyright infringements – use only royalty-free music or audio/sounds

❌ Don’t make AI the whole story: Don’t show your audience “what Copilot can do.” Make it human-centered instead: Show them what you were able to create, solve, or achieve with Copilot in a real workflow

Format

📱 Produce 1x Instagram Reel or 1x TikTok

Content Key-Points

  • Every piece of content should showcase one clear, useful Copilot moment:
    • Start with a real tension: Lead with a task, question, or problem your community can immediately relate to. “I need to turn an idea into a working prototype.”
    • Show Copilot in action: Integrate Copilot naturally into your workflow instead of turning the content into a polished product monologue. Let your audience see you build, solve, iterate, or summarize with Copilot.
    • Deliver a visible outcome: Make the value of Copilot visible by showing what you were able to achieve. Connect the outcome naturally to a clear call to action ➡️ “Join the Hackathon,” “Try the workflow,” or “Learn more.”
  • Human-led storytelling: Don’t show your audience “what Copilot can do.” Show them what you were able to create, solve, or achieve with Copilot.
  • Content ideas: Use one of the content ideas below – or come up with your own creative concept that follows these principles.

Content Ideas

  • From Idea to App in One Day → Your community provides an app idea, and you use Copilot to turn it into a working MVP within one day.
  • AI Fixes My Worst Code → You share your worst code, and you use Copilot to identify the issues, explain the errors, and refactor the code.
  • Copilot vs. Developer → You take on the same coding challenge twice – once without Copilot and once with Copilot – and compare your time and results.
  • Hack & Fix My Own App → You test your own demo app for vulnerabilities, and you use Copilot to understand and fix the issues you discover.
  • Build a Game with AI → Your community decides on the game concept and features, and you use Copilot to turn their ideas into a playable mini-game.
  • Build an AI Smart Plant 🌱 → You use sensors to monitor your plant’s condition and Copilot to build software that automatically tells you when your plant needs water.
  • Build an AI Smart Home Device 🏠 → Your community suggests a smart home idea, and you use Copilot to turn it into a working prototype.
  • Smart Fridge Assistant → You build a smart fridge that uses a camera to recognize your available food, then use AI to suggest recipes and create a shopping list.
  • Smart Recycling Bin → You build a smart recycling bin that uses a camera to recognize different types of waste and automatically tells you which bin they belong in.
  • Build an AI Travel Agent in 60 Minutes ✈️ → You use Copilot to build an AI agent that creates personalized travel itineraries based on your destination, budget, travel dates, and interests – including a day-by-day schedule and recommendations.
  • Build Something Useful with the Latest AI Trend → You take the latest AI trend and use Copilot to turn it into something genuinely useful for your everyday life – making AI more relatable and accessible to people outside the AI bubble.

Eight hackathons across September and October

Here you’ll find an overview of upcoming Hackathons and their key dates. You’re welcome to participate and share your Hackathon experience in your content, but both participation and content integration are completely optional.

Do´s

✅ Do make it authentic: Show real use cases, genuine reactions, and your personal experience with Copilot

✅ Show, don’t just tell: Put Copilot into action and make the process and outcome visible to your audience

✅ Do keep it relatable: Focus on problems, ideas, and use cases your community can understand and connect with

✅ Do add your personal touch: Be creative and find your own way to demonstrate how Copilot can help you build, solve, or create something

Dont´s

❌ Don’t bash competitors: Avoid negative comparisons, criticism, or mocking of competing AI tools, brands, or products

❌ Don’t overpromise: Never make claims about Copilot’s capabilities or results that cannot be demonstrated or substantiated

❌ Don’t make it a product monologue: Avoid simply listing features or talking about Copilot without showing it in a real workflow

❌ Don’t make AI the whole story: Don’t show your audience “what Copilot can do.” Make it human-centered instead: Show them what you were able to create, solve, or achieve with Copilot