Privacy policy

This is an automatic translation, to read the original policy, click here. The protection of your personal data is of particular concern to us. We therefore process your data exclusively on the basis of the statutory provisions (GDPR, TKG 2003). In this data protection information, we inform you about the most important aspects of data processing in the context of our website.

Contact with us
If you contact us using the form on the website or by e-mail, the data you provide will be stored by us for six months for the purpose of processing the inquiry and in the event of follow-up questions. In the event that you are an influencer and run campaigns together with us, your data may be stored for up to seven years. We do not pass on this data without your consent.

Personal data
Personal data that you transmit electronically on this website or by e-mail, such as name, e-mail address, address or other personal details, will only be used by us for the purpose stated in each case, stored securely and not passed on to third parties. The provider automatically collects and stores information on the web server such as the browser used, operating system, referrer page, IP address, time of access, etc. This data cannot be assigned to a specific person without checking other data sources and we do not evaluate this data further as long as there is no illegal use of our website or the services we offer.

Our website uses so-called cookies. These are small text files that are stored on your end device with the help of the browser. They do not cause any damage. We use cookies to make our website more user-friendly. Some cookies remain stored on your end device until you delete them. They enable us to recognize your browser the next time you visit our website. If you do not want this, you can set up your browser so that it informs you about the setting of cookies and you only allow this in individual cases. If cookies are deactivated, the functionality of our website may be restricted.

Privacy Suite
This website uses the Privacy Suite for WordPress from Complianz to collect and record browser- and device-based consent. For this functionality, your IP address is anonymized and stored in our database. This service does not process any personal data and does not pass on any data to the service provider. For more information visit Complianz Privacy Statement.

Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: For more information on terms of use and data protection, please refer to the Google Analytics terms and conditions or the Google Analytics overview. We would like to point out that on this website Google Analytics has been extended with the code “gat._anonymizeIp();” in order to ensure an anonymized collection of IP addresses (so-called IP masking). This means that only a rough localization is possible. Data processing is carried out on the basis of the statutory provisions of Section 96 (3) TKG and Article 6 (1) (a) (consent) and/or (f) (legitimate interest) of the GDPR. Our concern within the meaning of the GDPR (legitimate interest) is the improvement of our offer and our website. As the privacy of our users is important to us, the user data is pseudonymized. The user data is stored for a period of 5 years.

Google Suite

We use Google products, in particular, to process personal data. We ensure that all data processing operations comply with the provisions of the Google Privacy Policy.

Please note, however, that it is possible that your data may be stored on servers outside the European Union, as Google’s servers are located all over the world. Data protection laws vary from country to country and some offer more protection than others. Regardless of where your data is processed, Google applies the same protection measures described in the privacy policy.

To find out more about how Google uses your data, we recommend that you read Google’s privacy policy and terms of use carefully. These can be found under the following links:

Google privacy policy:

Google terms of use:


We use Hotjar to better understand the needs of our users and to optimize this service and their experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they click on, what users like and dislike, etc.) and this allows us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data about the behavior of our users and their devices. This includes a device’s IP address (processed during your session and stored in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only) and preferred language to view our website. Hotjar stores this information in a pseudonymized user profile on our behalf. Hotjar is contractually obliged not to sell any of the data collected on our behalf.

For more information, see the “About Hotjar” section on the Hotjar support page –

We use links on our website to track the number of clicks and the country of origin of users who are redirected to external websites. We do not collect or process any other personal data in connection with the use of links. Please note that these links refer to external websites and that we are not responsible for the content or privacy practices of these external websites. We recommend that you check the data protection declarations of the linked websites. may collect certain data about users when they click on the links. Further information about the processing of your data by can be found in their privacy policy at As a user, you have certain rights under the GDPR, including the right to lodge a complaint with a data protection authority. Further information on your rights can be found in the ‘Your rights’ section of our privacy policy.


You have the option of subscribing to our newsletter via our website. For this we need your e-mail address and your declaration that you agree to receive the newsletter. As soon as you have registered for the newsletter, we will send you a confirmation e-mail with a link to confirm your registration. You can cancel your subscription to the newsletter at any time. Please send your cancellation to the following e-mail address: We will then immediately delete your data in connection with the newsletter dispatch. This revocation does not affect the legality of the processing carried out on the basis of the consent until the revocation.

Your rights
In principle, you have the right to information, correction, deletion, restriction, data portability, revocation and objection with regard to your data stored by us. If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can complain to us at or the data protection authority.

Data security
We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.